Wake Up and Smell the Profit - 52 Guaranteed Ways to Make More Money in Your Coffee Business

Wake up and smell the profit. 75

Hugo – true story

I had a customer who produced great coffee

and ran a wonderful business. But they were

in a slightly odd location at the end of a busy

road and sales were slow.

Their signage was dowdy and unclear. We redesigned the

signage to clearly articulate exactly what they were doing and

spent a little money on a “wow” design. It wasn’t cheap but sales

instantly increased by 10% and the sign was paid for in full

within four months.

potential customer can only read a maximum of four words. If you
use more than this you will simply confuse them and they won’t be
able to take it in.