40 Get creative with signage
Following on from general signage is the use of A-frames outside
on the pavement. Obviously there are certain legal restrictions here
and many landlords aren’t keen on them, but IF YOU CAN PUT
THEM UP THEN MAKE SURE YOU DO. They provide an amazing
opportunity to inform passing customers of your offer.
We have created flexible A-frame solutions for a client which are
changed for breakfast, morning, lunch and afternoon-evening.
They allow you to keep selling and enable you to clearly show items
that will tempt that passing customer into your café.
Don’t be afraid to use two signs if you have the space, but try and
keep the message as clean and simple as possible. Nice clear
product images and four to six words maximum allows the
information to be easily taken in by a passing potential customer.
And once you have them inside, those customers who sit-in are a
captive market for you. If they’re sitting on their own or simply
waiting for someone to join them then you need to subtly grab
their attention and explain to them how your café operates. Table
talkers can come in many different forms, from a simple printed
sheet left on the table to laminated sheets in a variety of holders.
We have used triangular holders with three different messages to
great success in the past but these are bulky and can
be “too much” for certain table sizes.
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