Wake Up and Smell the Profit - 52 Guaranteed Ways to Make More Money in Your Coffee Business

(Wang) #1
Wake up and smell the profit. 79

of ensuring the children had what they wanted and that they
wouldn’t be resentful and do the “I wanted what he’s having!!!!”
when the food arrived. We were pleasant, polite and ordered as
quickly as we could.


But the owner of the establishment had forgotten the “avoid
sour faced hags rule” and had unfortunately employed one of
these delightful people. It was a counter service operation and
she glared at us the whole way along and every order we gave
her was greeted without a smile.


Eventually we got our food and it was okay. The coffee in the
shop is actually quite good and since the children were well
behaved the logical idea was to take another ten minutes and
have a coffee after our food. But we were all unanimous in the
fact that we just wanted to get out. My friend uttered the
immortal words “I’d actually love an Espresso but I refuse to talk
to that ‘sour faced hag’ again”.


So we left, and they lost all the high margin coffee sales. Doh!

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