Johnnie – true story
I was recently in a smart coffee shop with
my family and the family of a good friend.
This was ostensibly an ice cream café so
we were the exact target market. They had a child friendly menu.
It was busy but not overly so. We went through the usual hassle41 Avoid “sour faced hags”
The moment you sit down in front of a potential employee, you can
instantly graspwhether they want to be in the service business or
not. People come into the coffee shop business (and indeed all
forms of catering with customer contact) for a couple of reasons:
- Because they genuinely like the buzz and ever changing
atmosphere of a coffee shop, they like meeting new people and
like to talk to customers.
2.Because they are untrained in anything else and assume you
need very little training to work in a coffee shop.
Within the second category exist the “sour faced hags”, the bitter and
twisted old bags who life has dealt a cruel hand of cards to. They
have no interest in the buzz of your coffee shop and no interest in
your customers. Everything you do is an inconvenience to them and
you yourself are a first class conman simply because you own a
business and they do not, so you are luckier than they are.
78