The Psychology of Money - An Investment Manager\'s Guide to Beating the Market

JungianArchetype

Guardian

Rationalist

Adventurer

Idealist

Animal

Lion (SJ)

Owl (NT)

Fox (SP)

Dolphin (NP)

Market view

“It

’s a battle to be

“It

’s a challenging

“It

’s a fun game to

“It

’s a garden to be

won by patience,

puzzle to be

be played with

weeded and

precision, and

solved.

”

flair.

”

cultivated for

discipline.

”

growth.

”

Investment strength

Discipline and

Creative analysis.

Fact-finding, risk

Collaboration and

execution.

seeking.

intuition.

Investment style

Technical, rules-

Value,

Growth and

Socially conscious.

oriented.

quantification,

arbitrage.

contrarian.

Investment roles

Traders,

Analysts, strategists,

Researchers,

Research directors,

administrators.

economists.

brokers, hedge-fund

client relationship

managers.

handlers.

Examples

Zweig, Dreman.

Buffett, Munger.

Lynch.

Diversity fund,Domini fund.

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