your sellers know this. Instead of stigmatizing their
property, they should accept a longer listing duration.
- Explain market conditions.Whether you are taking
a listing in the winter or in the heart of the spring
market, there are always reasons to explain to your
seller why they should give the listing the time it de-
serves. In the winter, of course, the market is slower
and because of this you’ll need more time to find
buyers under these conditions. In the spring market,
even though this is known as the best time to sell,
there are often floods of sellers essentially doing the
same thing and diluting the market, in essence mak-
ing it harder to find buyers. Nonetheless, the listing
needs time to ferment.
- You need time for the ads to run.Some real estate of-
fices will publish ads of your listing in many period-
icals. These take time to cycle!Tell your seller that,
with all of the marketing that you will be doing for
them, that you’ll need time for the ads to run their
course and accomplish their goal. Explain the time
delays with the advertisements in the periodicals and
on the websites.
- Let the buyers have time to think about it. Many
buyers today are taking their time while shopping for
a home. Some even come back to a property a month
later with an offer. It is important that you don’t do
all of the work to procure a buyer only to have them
purchase the home after the listing expires. Help
The Real Estate Agent’s Guide to FSBOs
