The Real Estate Agent\'s Guide to FSBOs - Make Big Money Prospecting For Sale By Owner Properties

CHAPTER 9

The Marketing Plan

I keep marketing for the same reason a pilot keeps
his engines running once he gets off the ground.

—William Wrigley Jr., Founder, Wrigley Company

FSBO Fact

Methods Used by FSBO Sellers to Market Home

• Yard sign: 51 percent


• Friends / neighbors / relatives: 53 percent


• Newspaper advertisement: 31 percent


• Open house: 31 percent


• Internet: 22 percent


• Direct mail (flyers, postcards, etc.): 3 percent


• For-Sale-By-Ownermagazine: 4 percent


• Other: 12 percent
  SOURCE: National Association of Realtors®,
  Profile of Home Buyers & Sellers,2006.