Market Exposure
Throughout this book we’ve discussed ways to help
sculpt yourself into a successful FSBO listing and selling
machine. In this chapter we’ll focus on ways to get your
name out in front of as many people as possible within
your financial reach. There are many ways you can market
yourself. Creative ideas will distinguish your marketing
from the competition. You don’t want to waste money on
pointless advertising that won’t be recognized. Do what
works best.
I’m sure you can find many marketing magazines that
are targeted specifically at real estate agents or even your
office brand name. For references to marketing resources,
refer to Appendix A in the back of the book.
Six Great Marketing Ideas
1.Car Magnets.Have car magnets made. It’s rather
inexpensive and shows professionalism when ar-
riving to an appointment. Of course you wouldn’t
want to put car magnets on a rust bucket car. If
that’s the case, wait until you have a decent car to
put them on. With car magnets you may get
prospects to walk up to your car and pick your
brain with questions about the neighborhood and
the activity. I’ve experienced this many times my-
self. These are good leads to follow up on. People
who ask questions are doing so for a reason: They
are getting ready to make a move. A number ofThe Real Estate Agent’s Guide to FSBOs