The Marketing PlanIt’s like having a virtual assistant. Creating a web-
site for yourself will be a marketing investment
that can reap huge returns over the long run. In
addition, you can use your web address in every
aspect of your marketing.
There are many website builders that offer
services specifically for real estate agents. Also,
check with your brokerage firm. Many real estate
companies offer website services designed for
their company and have templates for use by their
agents. This can be beneficial if you want to have
an MLS search option on your site.
Also, this can be an excellent way to bring in
buyers. You can encourage buyers and sellers to
visit your website and be sure to mention your
“free” MLS search engine option. When
prospects sign up to use your MLS search engine,
you can follow up with them and convert them
into sales. You can acquire quality leads in your
sleep!
When creating a website, try to buy a domain
name that is easy to think of and remember, such
as your first and last name dot com. If your name
is already taken as a domain name, you can make
up a short slogan with your name in it such as
http://www.realtorjim.com, or something catchy like
http://www.sellyourhomewithjoan.com. You can create
a simple 8- to 10-page website for around $500, if
you shop around. If you have the funds, it’s a good
idea to spend a little more to create something a