The Marketing Planwill go into the FSBO mailing packages you send
out right after talking with prospects. The idea is
to get the seller to put your magnetic business
card on their refrigerator. Your magnet will stay
there until the house goes up for sale. Addition-
ally, these magnets don’t expire like magnetic cal-
endars do.6.Name Riders. Another key to marketing your
name is to buy rider signs that contain your name,
cell phone number, and, if you have one, your
website address. By the way, if you don’t already
own a cell phone, you’ll definitely need to buy
one. You can’t run an efficient real estate career
without one.
Name rider signs will hang directly underneath
your For-Sale sign post in the front of your listing.
This will connect you directly to the buyer. How
nice is it when a buyer calls you on your listing
and actually buys it? Now that would be an in-
vestment that can reap some major returns. Also,
other homeowners in the neighborhood will get
used to seeing your name. Conveniently, if they
choose to call you, your phone number is right
next to your name. If your office requires you to
make your own For-Sale signs, have the sign made
with your name, phone number, and web address
already on the sign itself, so you can avoid mak-
ing additional name riders.
You can also try to get your photo on the rider