The Marketing PlanWeek 3: Staging the Home for Showings:Give away in-
formation to show off your skill level.
Week 4: Understanding the Paperwork: Demonstrate
the overwhelming paperwork involved in a
transaction.
Week 5: Information on Qualifying Buyers:Show how
to work with loan officers to get buyers ap-
proved for a loan.
Week 6: Benefits of Using an Agent:Describe the benefits
and financial advantages of using a professional.
Week 7: The Offer Contract:Explain the offer contract
and how to select a real estate attorney.
Week 8: Inspection Issues: Describe how inspections
can make or break the transaction.
Week 9: Dealing with the Closing:Explain what is re-
quired at closing and what to look out for.
All you have to do is set up the prospects’ e-mail in the
system, and then sit back and let it do its job. The system
will send weekly e-mails to your prospects without you even
being there. One great feature that many of these systems
offer is that you can monitor when prospects opened the e-
mail and what links they clicked on. If your prospects decide
to opt out of the e-mail campaign, they have the option to
do so. Also, the system notifies you when you get new
prospects that sign up for this service through your website.
Here are two suggested resources to get you started:
http://www.intersend.com
http://www.proautoresponder.com