The Marketing PlanI had my home on the market by owner for five months
asking $300k and had no luck. Then, [Your Name]
listed it for $300k and we had multiple offers in just
two weeks. I wish I used [Your Name’s] professional
service from the start.Be creative and as specific as possible when writing
your testimonials. Don’t exaggerate or you won’t get your
seller’s endorsement.
Keep a page in your presentation portfolio devoted to
your written testimonials. People feel more comfortable
buying a good or service from a person if someone else al-
ready has, especially if the person who experienced it
praises it. This is just common sense. It’s like applying for
a job and having the new employer call your old bosses to
see how well you performed. When your new employer
(your potential client) sees that others benefited from your
service, they’ll have plenty reason to hire you. You can
even incorporate these testimonials into your farm mail-
ings (we’ll get into farming in Chapter 10).
Use testimonials in your advertisements and in your
presentation. Here’s an idea: When you close a transaction,
have someone take your picture with the satisfied sellers.
Use these pictures as testimonials in your FSBO advertising.
A great way to sway FSBOs onto your side is to show that
many other FSBOs experienced great success through you.