more of your sellers are likely to open the letters
out of curiosity. It’s an easy addition to your farm
mailer, and it’s very effective.
4.Personalize your newsletters.If your printer cre-
ates your letters with a laser printer, add a per-
sonal touch to your monthly letters. At the
bottom of your letter include a picture of your sig-
nature. How is this done, you ask? Well, you can
scan your signature into your computer, and paste
it as a picture on your newsletters. That way if
you print your farm mailers with a laser printer, it
will look like you signed each newsletter by hand.
I know this is not as personal as you would wish,
but couldn’t your time be put to better use than
signing 500 to 1,000 letters? I thought so.
5.Create your farm mailing labels.By the way, if
you are wondering how to acquire your mailing
address labels, ask your broker. Your office
should have a program that creates the labels for
you; all you do is type in the address coordinates
and the street names for which you would like la-
bels. The labels are then printed out on address
stickers. This program can also be purchased by
agents for personal use.Keep Mailing!
Please note that I said monthly mailing. Most agents
start farming but end up abandoning their farm or spread-
The Real Estate Agent’s Guide to FSBOs