Building a Referral Basetogetherness. A call with your personal greeting
can go a long way.
9.Take your clients out to lunch. Surprise your
clients with a letter stating that you would like to
take them out to lunch some day soon, or send
them a gift card from a nice lunch restaurant. This
shows your loyalty to them, and in return you’ll
get their loyalty.
10.Let them in on your production in their area.If
you get listings or sales or have been doing CMAs
in past clients’ neighborhoods, tell them. They’ll
feel like they know more about what is happening
in their area than the neighbors, and they’ll like
that. Plus, maybe they’ll know of someone who is
buying or selling in their area and can refer them
to you.The Automated Referral System
There are companies out there that will do most of your
follow-up work for you. You simply sign your client up
with this system at closing, pay a one-time fee, and they’ll
take care of your client follow-ups for three to five years.
They’ll mail newsletters, greeting cards, and yearly calen-
dars. It’s a great investment, and what’s even better—it’s
automated!