not everyone willbe successful at selling real estate. The
reasons why most fail are many. More importantly, the
reasons why some succeed are overpowering.
The common stereotype among many home sellers is
that real estate agents are only looking out for one
thing.. .themselves. This couldn’t be further from the
truth. A few bad seeds in the real estate industry can ruin
the perception of a valuable service. But agents provide a
very necessary and valuable service, and they are trained to
look out for their clients’ best interests. True salespeople
are those who offer a valuable product or service—a prod-
uct or service that they themselves also believe in.
Overcoming Emotional Hurdles
The real estate business can be very tough to endure
emotionally. The reasons for that are not hard to find. You
are trying to convince someone to do something that they,
before now, decided not to do. You’ll need to blanket
many of your emotions while selling. More baddecisions
are made based on emotion than logic. I’m going to go
over what it takes to handle these human emotions in the
best way in order to help you succeed.
Six Effective Ways to Handle Emotions
1.Have confidence. You must have confidence in
your ability to succeed. If you have total confi-
dence and believe in what you are selling, people
can see past any handicaps that you may possess.The Real Estate Agent’s Guide to FSBOs