The Real Estate Agent\'s Guide to FSBOs - Make Big Money Prospecting For Sale By Owner Properties

Understanding What It Takes

of those obstacles as possible first and foremost,

before you work full force toward your goals.

There is an old adage in the sales business, called

sharpen the saw.Here is what it means. If you had

to cut down a tree and all you had was a dull saw,

would you start hacking at the tree with the dull

saw or sharpen the saw first? The main reason for

your sharpening the saw first is to pave the way

for an efficient job and to maximize the results

with the least amount of work overall. To put it in

context for the real estate industry, sharpening the

saw means being organized, prepared, and edu-

cated. You are essentially sharpening the saw by

reading this book.

Taking Action

Create an action plan. What’s an action plan without
the action! Focus, hard work, determination, and goal set-
ting—these are all parts of the plan. Incorporate them into
your everyday life and take action.

Five Demands for Action

1.Focus.Think about a magnifying glass for a sec-

ond. When you use it for examining small objects

or fine print, it does the job just fine. But when

you let the sun focus the magnifying glass into a

tiny spec of light, it can create a fire!No gas, no

spark, but simply focus makes the magnifying