Farm FSBOs
You should drive by your local farm area every week
and look for new FSBOs (also to scope out your competi-
tion). And when you do so, make sure you have your car
magnet advertisements on (we’ll get into that later). When
you find a FSBO yard sign, take down the phone number
and note as much information about the house as possi-
ble, such as the style, exterior type, condition, etc. When
you pull up to a FSBO, after you’ve written down the
phone number, go up and ring their doorbell. Introduce
yourself to them as the neighborhood real estate agent
and also give them a FSBO Package, which we’ll discuss
next.
FSBO Package
A FSBO Package is a concise bundle of marketing infor-
mation that is specifically geared toward FSBOs. Your
FSBO Package should include your resume, FSBO statistics
information (samples of both are shown in the Appendix),
and your business card, all in a neat folder.
When the seller answers the doorbell, you can say some-
thing like this:
“Hi, I’m [Your Name] with [Your Company] Realty. I no-
ticed that you’re selling by owner and just wanted to
drop off my information in case you choose a different
route in the future, is that okay with you?”And when you call the FSBO later, you can say:The Real Estate Agent’s Guide to FSBOs