The Real Estate Agent\'s Guide to FSBOs - Make Big Money Prospecting For Sale By Owner Properties

CHAPTER 4

Know Thy Competition

My philosophy of life is that if we make up our mind

what we are going to make of our lives, then work

hard toward that goal, we never lose—somehow we

win out.

—Ronald Reagan

FSBO Fact

Thirty-two percent of people who bought directly

from sellers knew them in advance of the transaction,

meaning that about one-third of FSBOtransactions are

not placed on the open market.

SOURCE: National Association of Realtors®,

Profile of Home Buyers & Sellers,2005.

In this chapter I’m going to break down your competi-
tion and how to remain competitive. Competition can be
intimidating at times, but it is important to look at it in