The Seven Disadvantages of Most “Other” Agents
- About 95 percent of agents do not prospect
FSBOs and therefore don’t understand their
needs. - Most agents give up on a FSBO after the first call.
- Most agents will take a FSBO listing overpriced.
- Many agents work only part time, not giving their
listings the attention they deserve. - About 86 percent of new agents don’t make it
past their first year.. .but not you! - Working with FSBOs requires you to be aggres-
sive, which is a trait that is scarcely found among
agents. - A great percentage of agents won’t read a book in
order to further their career. Your reading this
book is, in and of itself, an accomplishment that
will benefit your clients.
Preparing Yourself for the Competition
In order for you to stay ahead of your competition
you’ll have to get to know them. Whether it’s other offices
or other agents, discount brokers, or FSBO marketing
services, you’ll need to weigh what they offer against what
you offer and compare it pound for pound.
You vs. the Competition
Create a tally chart. In the first column list yourself, and
then list all of your competitors below your name. Add a
The Real Estate Agent’s Guide to FSBOs