FSBO and introduce yourself in person. And if they’re not
home, leave your FSBO Package. Take a picture of the
property with your digital camera and insert the picture
into your template, as shown in Figure 5-5.
Color-Code Your Potential
Instead of writing in the words that describe how much
potential the lead has, just color-code it on your computer.
This makes it easier to sift through. You can scroll through
your Journal Pro to find the “hot” ones.
Make Use of Your Photos
Since you’ll already have a picture of the FSBOs that
you’re prospecting, make use of them in other ways. You
can create a professional brochure for FSBOs, showing a
picture of their home. Make sure you make these
brochures better than anything that they can make them-
selves, so that they’ll use yours over theirs. On the top cor-
ner of the page put that this home is for sale by owner.
However, on the opposite corner add this sentence: “This
brochure was created courtesy of (Your Name) with (Your
Company) Realty,” and put your contact information un-
derneath. Now when buyers grab these brochures, they’ll
call you for information.
This brochure will give you a great reason to call the
seller. Not only that, but it’s an excellent show of aggres-
siveness from the seller’s point of view. And if they were to
hire anyone, they’ll hire someone who is already doing a
great job for them, wouldn’t you agree?
The Real Estate Agent’s Guide to FSBOs