VSCO has always been a platform for self-expression and so hasn’t had
comments from the start, hasn’t had like counts, hasn’t had follower counts. As
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becoming more aware of the impact it has on their lives. VSCO empowers them
to choose a platform where they can do that without fear of judgment. We are
growing, and more and more people are choosing VSCO, and so I think that
that’s just the way that it’s going.
Why do you think people need somewhere that doesn’t have a fear of
judgment?
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to conform.
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not making judgments about what content is good through some sort of
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what you want to connect with.
Does that mean other social media platforms have a type of identity,
some conformity, to the content that goes onto them?
I wouldn’t comment on what role the other social media platforms are playing
necessarily.
But what did VSCO see that the other apps didn’t?
VSCO has that quality of, “This is my work, and it stands for itself, and it stands
alone.” If you walk into an art gallery or a museum, you’re not going to see a
place to post a like or comment. The artist is not asking for that type of
feedback.
So it’s a kind of privacy?
Well, it’s interesting, because VSCO isn’t private.