unboxing genre. The channel
follows Ryan Kaji as he unboxes
new toys. The channel is highly
influential, having over 27 mil-
lion subscribers. When it comes
to toy unboxing, Ryan’s World is
usually at the top of the list.
WHY SHOULD YOU DO
UNBOXING VIDEOS?
You will make a connection with
your audience
The anticipation of receiving and
opening a package or gift is some-
thing that we have all felt. Sharing
this experience with your viewers
in a video allows you to share an
experience we all know and love.
Take a look at Pokemon card open-
ing channels. Creators and their
viewers all share the same love for
purchasing and opening Pokemon
cards. For many, it’s nostalgic, and
sharing that feeling together will
create a stronger bond. Viewers
will want to keep spending time
with you and value your thoughts
on what you’re unboxing.
YOU COULD GET BRANDS
INTERESTED IN SPONSOR-
ING YOUR VIDEOS
The majority of people that watch
unboxing videos are looking for
information about the product.
Unboxing videos often help them
decide if they want to purchase the
item or not.
According to Google, about 57%
of the respondents used YouTube
to find information before pur-
chasing an electronic. Consumers
OPINION
This is why you should be making unboxing videosUnbox Therapy is one of the most popular unboxing channels on
YouTube, with over 17 million subscribers.go to creators because they value their honest opin-
ions.
Brands know this and will likely want to sponsor
your videos. You may get offers from companies to
review their products because they know that any
positive things you might say will influence your
audience. Sometimes you may get to keep the prod-
uct they send. Also, companies related to the kind
of products you unbox might want to advertise on
your videos. For instance, companies like Honey
may want to advertise on product videos to offer
viewers coupons.RECORDING YOUR UNBOXINGS
Unboxing videos can help creators make a stronger
bond with their audiences. There’s no single way to
make an unboxing video; you just need a camera and
something to unbox. Next time you unbox something,
try to film it. Don’t feel like you have to perform for
the camera. People will value your honest thoughts
and feelings about the experience and product.Sean Berry is a blogger and Creator Handbook Contributing
Editor.Image courtesy: Unbox Therapy