For instance, her popular “What
we wore: Fashion throughout the
decades” series combines history
lesson with outfits-of-the-week
vlog. In these videos, Safiya tries
on a selection of iconic styles from
each decade. The series begins
in 1967 and marches through the
fashion timeline to those nostalgic
2007 looks. In addition to pro-
viding modern commentary on
the trending fashion of each era,
Safiya also gives us the historical
context behind each outfit.
WEIRD PRODUCTS SPARK
CURIOSITY
If you browse the Safiya Nygaard
YouTube Channel, you’ll notice that
her videos are organized conve-
niently into categories. This makes
it easy to explore Safiya’s vast cata-
log to find videos that interest you.
One of the channels most popular
categories is humorously titled,
“the internet made me buy it.” In
these internet haul videos, Safiya
tries different products based on
specific criteria. This is where her
curiosity becomes apparent.
Would you by an entire box of
Amazon customer returns just to
see what was in it? Don’t worry;
Safiya’s already done it for you. She’s
also tried on those questionably
cheap clothes from sites like Romwe
and Fashion Nova — with varying
degrees of success. She even ordered
several wedding dresses from Wish,
though none of them made the cut
for her actual wedding.
This unique approach to the
fashion haul takes on deeper ques-
BEAUTY & LIFESTYLE
Safiya Nygaard and her unique approach to fashion on YouTubetions about fashion retail and advertising while still
keeping the mood light. One video in particular that
stands out is “Trying Products That Asked to Spon-
sor Me (Not Sponsored).” Not only is the video highly
entertaining, but it also shines a light on the some-
times-absurd world of video sponsorships.SAFIYA LOVES DIVING DEEP INTO UNIQUE
TRENDS
A Stanford grad, Safiya has an obvious lust for
knowledge. It’s one of the reasons her videos have at-
tracted such a loyal audience. Saf isn’t satisfied with
a surface-level understanding; she wants to dive deep
into the most interesting trends from around the
world. Like her “What we wore” series, Safiya’s trend
videos explore both the fashion and its historical
context from the inside out.
For instance, in “I Got A Japanese Lolita Fashion
Makeover,” Safiya learns about the history and nu-
ances of the oft-misunderstood Lolita fashion trend
as she tries the style out for herself. With fellow You-
Tuber RinRin as her guide, Safiya tours some of the
most famous boutiques in Japan and figures out how
to mesh the Lolita style with her own personal taste.
Lolita fans applauded the video as one of the most
respectful and accurate videos on the topic. One com-
menter wrote, “I love the fact that Safiya doesn’t just
try outfits/trends but she always talks about the back-In addition to providing modern commentary on the trending fashion of
historical eras, Safiya also gives viewers the historical context.