Summary (^249)
Planned Behavior) should you keep in mind to help you achieve your goals for your
persuasive speech?
- Listen to at least one persuasive speech by a professional speaker, taking notes on the
speaker’s arguments. (C-SPAN or ted.com are good sources for such speeches.) What
kinds of claims does the speaker make? How does he or she support the claims? Who
are the intended audiences? How effectively does the speaker adapt to audience
attitudes? Weblink 17.2 maintains links to these sites. - To explore hostile speaking in greater depth, go to weblink 17.3. The author is a
professional consultant. Compare his list of ten typical responses to hostile audiences
with his six positive alternative strategies. This is a .com website. How credible do you
think the author is? Why? - Critique Linnea Strandy’s speech “Fair Trade Coffee,” which is organized according to
Monroe’s Motivated Sequence. You can find her speech in your online resources. Give
at least three reasons why the visualization step is a good motivator.
AppliCATioN exeRCiSeS- Scan a current news source and identify at least two news items of the day that
address issues in each category: fact, value, and policy. Bring the list to class and
discuss it with your classmates. - With a small group in your classroom, identify areas in which national attitudes have
changed regarding a controversial issue. How did persuasive public speaking
contribute to those changes? - Working with a partner, use Monroe’s Motivated Sequence to outline the points of a
speech to motivate your audience to action. Use one of the following categories:
• Sales: Convince listeners to buy a product.
• Public service: Ask the audience to contribute time or money to a worthy cause.
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