- (B) Iconic memory is the name given to our visual, sensory memory. It has a large capacity but
lasts only for a fraction of a second. Short-term memory holds only about seven items and lasts for
about 30 seconds. Long-term memory is thought to be essentially limitless in both capacity and
duration. Echoic memory is the auditory sensory memory; it lasts three to four seconds. When we
are actively processing information, it is in our working memories.
marvins-underground-k-12
(Marvins-Underground-K-12)
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