- (E) Alyssa is testing the impact of framing; milk that is 1 percent fat is the same as milk that is 99
percent fat free; the only difference is how the milk is framed. Representativeness heuristic is
when people judge the likelihood of an event by comparing it to something they believe to be
similar and assuming the probabilities of the events will be the same. Confirmation bias is the
tendency to pay more attention to information that supports our preexisting beliefs than information
that contradicts it. Schema are cognitive structures that influence how we process information. The
mere-exposure effect shows that exposure to something increases our liking for it.
marvins-underground-k-12
(Marvins-Underground-K-12)
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