Apple may not have hosted an all-bells, all-
whistles event to show off its new headphones,
but it didn’t need to: the company’s letting the
sound speak for itself. After a year of speculation,
Apple lifted the lid on AirPods Max online,
with its $549 over-ear headphones offering
breathtaking high-fidelity audio combined with
the magic of AirPods. Designed for professional
musicians and audiophiles, Apple’s ready to
claim the headphone crown.
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Since the introduction of AirPods back in
December 2016, Apple’s wearable technology
division has exploded in popularity, and recent
analysis suggests that the Cupertino company
managed to ship more than $9 billion worth
of AirPods and AirPods Pro in 2019. That’s
without mentioning the continued brand power
of its Beats headphones range, which cost