100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

74 • 100 GREAT BUSINESS IDEAS Arguably, though, the decision was entirely rational. When threatened with stagnating sales, a lac ...

100 GREAT BUSINESS IDEAS • 75 Being open and keen to learn, develop, and improve is a defi ning characteristic of a successful l ...

76 • 100 GREAT BUSINESS IDEAS Being a learning organization, however, means more than just wanting to improve. Renowned business ...

100 GREAT BUSINESS IDEAS • 77 world, bringing them to the surface, and holding them rigorously to scrutiny. It also includes the ...

78 • 100 GREAT BUSINESS IDEAS By reviewing, rethinking, and adding fl air to existing services, it is possible to develop succes ...

100 GREAT BUSINESS IDEAS • 79 and new style can breathe new life into an old and long-established formula. In practice Decide e ...

80 • 100 GREAT BUSINESS IDEAS By making decisions that take into account potential social and environmental issues, companies ca ...

100 GREAT BUSINESS IDEAS • 81 In addition to persuading society of your ethical credentials, CSR can build your reputation for i ...

82 • 100 GREAT BUSINESS IDEAS The spre a d of products or ideas and the decline of others are rarely understood. Writer Malcolm ...

100 GREAT BUSINESS IDEAS • 83 of epidemics, as they communicate throughout different “networks” of people. Masters of the “weak ...

84 • 100 GREAT BUSINESS IDEAS crimes, spawning a crime wave. This theory was used in New York City in the 1990s by the chief of ...

100 GREAT BUSINESS IDEAS • 85 It is often possible for businesses to delegate non-core operations to external partners specializ ...

86 • 100 GREAT BUSINESS IDEAS In practice Research the people you are outsourcing to—are they trustworthy and capable? What adv ...

100 GREAT BUSINESS IDEAS • 87 Maintaining awareness of the latest market news, consumer concerns, and cutting-edge technologies ...

88 • 100 GREAT BUSINESS IDEAS In practice Talk to your current and potential customers. What do they value? What are their conc ...

100 GREAT BUSINESS IDEAS • 89 Holding gatherings to celebrate and promote your product can be a lively, effective way to get cus ...

90 • 100 GREAT BUSINESS IDEAS Whether you are using branded parties to build an awareness of your company, or simply to sell pro ...

100 GREAT BUSINESS IDEAS • 91 One of the biggest challenges in business is to avoid information overload, focusing instead on fi ...

92 • 100 GREAT BUSINESS IDEAS Sales dashboards highlight key issues: the number of leads and their sources (highlighting what to ...

100 GREAT BUSINESS IDEAS • 93 What information is needed? How should it be presented? When does it need to be supplied (timing ...