businesschief.eu 273CSG
led to strong relationships and even some
awards. Last year, CSG was named Microsoft’s
2020 Media and Communications Partner
of the Year for their work with Azure. “Forging
partnerships with large international brands
is vitally important. In our current digital
era, a lot of our customers are adopting
cloud technology as part of their core IT
strategy, and we see these relationships as
an essential part of how we go to market."
In February this year, CSG recognized
Microsoft as their 2020 Strategic Partner
of the Year, awarding the company for its
go-to-market partnering efforts together
with CSG to launch solutions, drive market
awareness, and support engagement with
CSG customers worldwide.
Before approaching a customer with
a solution, CSG conducts comprehensive
pre-work with their partner vendors
to ensure they are compatible, meet
necessary standards and can add value.Meet CSG
from a variety of different markets and
industries to benefit their customers.
“Today’s world is driven by ecosystems.
Long gone are the days when a telecom firm
provided only a telephone service. Today, they
typically offer bundles and complementary
products, and that ecosystem is set to grow
exponentially as businesses move online—this
is where we can really leverage our expertise,”
James believes.
CSG believes that customer relationships
and partnerships are based on more than
just a single transaction—they are enduring
and continuously evolving. The company
applies this knowledge when building
its products and solutions, keeping the
customer in mind throughout the process.
The methodologies and processes they
have adopted allow them to work more
effectively with customers and partners.
A robust partnership framework and an
unwavering commitment to success have