businesschief.eu 303DATORAMA
Boaz is currently the Head of
Technology Partnerships at
Salesforce Datorama, and is part of
the Datorama Management team. In
his current role he manages all types
of technology partnerships, including
building an ecosystem of partners
around the Datorama Marketplace.
Prior to joining Datorama, Boaz served
in different product leadership roles
for the past 15 years, in Adobe, Yahoo,
and Mediamind/Sizmek/Amazon.
Datorama is Boaz's third acquisition
in his last four companies. Boaz
specializes in Product Management,
Product Strategy, Partnerships and
Marketplaces, Marketing Technology,
Advertising Technology and
B2B in general, and has
vast experience in
building growth
products and
acquisitions.EXECUTIVE BIO
BOAZ RAM
TITLE: HEAD OF TECHNOLOGY
PARTNERSHIPS
COMPANY: DATORAMA
INDUSTRY: SOFTWAREto improve marketing analytics and
democratising them.
Ram said that Datorama set out to
simplify the process for marketers who
have more than 3,0000 platforms to
choose from when looking to reach the all-
digital customer across every touchpoint.
“Every Platform has its own data set,
usually they work in silos and then it
becomes extremely hard for marketers
to understand. There is too much data to
choose from and understand how they
impact on each other, what's the return
on investment (ROI) or the efficacy of a
specific campaign,” he said.
“So that's what Datorama is built for. The
purpose is to help marketers ingest all these
different data sources from all these faces,
all these platforms into a single coherent
data model. It then enables marketers to
create reports and dashboards to drive
cross channel real time insights which helps
optimise their marketing.”