Technology - USA (2021-03)

businesschief.eu 305

DATORAMA

“We are built by marketers for marketers,

and we understand marketing - other

platforms are more generic. That means

we have a model that is structured for

marketing,” commented Ram.

He pointed out that AI-driven technology

allows Datorama to look at data and

highlights different aspects that can help

customers optimise their data. “These

insights can advise a marketer on the best

regions or times to run their campaigns for

a better ROI.”

Value of ecosystems

Ram emphasises the importance of

ecosystems to Datorama comparing their

BOAZ RAM

HEAD OF TECHNOLOGY PARTNERSHIPS,

DATORAMA

Artificial Intelligence (AI) gives Datorama the
power to drive the marketing platform giving it
a competitive edge as it is able to map, model
and harmonise data at speed. This enables it
to make smarter decisions for clients.

Salesforce

acquired

Datorama

for a reported

$800mn

Enables more than

3,000

global agencies

and brands

to optimise

campaigns

Founded in Tel

Aviv in

2012

“ We are built

by marketers

for marketers”