SAP SEE
D
igital transformation in the private
sector has taken on new urgency.
Amid COVID-19, businesses were
quick to adopt new technology and
automation systems to forge a path through
economic downturn and place themselves
on strong footing to compete in the post-
pandemic landscape - one that will look very
different compared to just 18 months ago.
But in South East Europe, commercial
organisations are now charting a near vertical
trajectory in adapting to digital processes.
In the words of Josephin Galla, Managing
Director for SAP South East Europe, the
region has “grown up”. The notion that it is
the “little brother or sister” in Europe is not
only outdated, but misinformed. “We are very
strong, particularly in the public sector and
consumer products industries,” she says. “My
heart is with South East Europe because I can
see the dedication and open mindset of the
people here. Serbia is set to be labelled the
next Silicon Valley anytime now.”
SAP SEE has been guiding businesses
through rapid change for many years.
Galla says “the world is actually openingGUIDING
GOVERNMENTS
THROUGH DIGITAL
TRANSFORMATION
SAP takes a leading role in guiding the
public and private sectors through digital
transformation in the burgeoning South
East Europe region
WRITTEN BY:
RHYS THOMAS
PRODUCED BY:
BEN MALTBY
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