A tactic can deliver traffic, but a tactic borne out of a strategy will
drive targeted traffic.
You cannot have tactics without a strategy—Scratch that.
You can, but those are tactics grown in a science laboratory via
test tube, without any real guiding parental direction.
And as we like to say about science, just because something can
be done doesn’t mean it should.
Tactics without a strategy are more likely to lead to some strange
amalgamation of Frankensteinian results rather than anything that
resembles a successful offspring of digital performance.
SEO STRATEGY VS. TACTICS: WHAT’S THE DIFFERENCE? A LOT!