If that were not enough, using these techniques can also cause a
manual action to be levied against your site.
These guidelines are focused on making sure that you don’t write
spammy content and that you write content for humans rather than
search engine spiders.
It’s easier said than done, however. Creating websites that adhere
to Google’s Webmaster Guidelines is a challenge.
But, by understanding them completely, you have passed the first
hurdle.
The next hurdle is applying them to your websites in a way that
makes them compliant with these guidelines. But, as with any SEO
challenge, practice makes perfect!
GOOGLE WEBMASTER GUIDELINES: EVERYTHING YOU NEED TO
KNOW & UNDERSTAND