CREATE A USEFUL, INFORMATION-RICH
SITE & WRITE PAGES THAT CLEARLY AND
ACCURATELY DESCRIBE YOUR CONTENT
As their guidelines state, Google prefers information-rich sites. This
is dictated by industry, so a competition analysis is critical to finding
sites that are considered “information-rich.”
This “information-rich” requirement varies between industry to in-
dustry, which is why such a competition analysis is required.
GOOGLE WEBMASTER GUIDELINES: EVERYTHING YOU NEED TO
KNOW & UNDERSTAND