THINK ABOUT THE WORDS USERS WOULD
TYPE TO FIND YOUR PAGES
When performing keyword research, it is critical to ensure that you
figure out how users search for your site.
If you don’t know the words that users are searching for, then all of
the keyword research in the world is for naught.
This is where effective keyword research comes into play.
When you do effective keyword research, you must consider things
like your potential client’s intent when searching for a phrase.
For example, someone earlier in the buying funnel is more likely all
about research.
GOOGLE WEBMASTER GUIDELINES: EVERYTHING YOU NEED TO
KNOW & UNDERSTAND