We assume that users know exactly what they want to do, but
mobile and voice search has introduced a new dynamic to our daily
lives and shape our day-to-day decisions in a way like no other.
These micro-moments directly question our understanding of the
user journey.
Users no longer search in a single manner, and because of how
Google has developed in recent years, there is no single search
results page.
We can determine the stage the user is at through the search
results that Google displays and by analyzing proprietary data
from Google Search Console, Bing Webmaster Tools, and Yandex
Metrica.
HOW PEOPLE SEARCH: UNDERSTANDING USER INTENT