SEO-for-Beginners

As voice search grew from being an occasionally-used novelty to a

staple in our search behavior, many wondered what that meant for

keywords.

We all knew voice search impacted keywords, but did it kill them?

Between us (subconsciously) picking up on Google’s heightened

interpretation skills and our communication tendencies when

talking versus typing, we have become very conversational and

detailed searchers.

In the old days, if we wanted to know who Brad Pitt’s first wife was,

we would translate our thoughts into a search-friendly query, like

“Brad Pitt’s wives.”

Now, we simply tell Google what we want: “Who was Brad Pitt’s

first wife?”.

This is one of the main reasons why 15% of searches have never

been heard of before by Google every single day.

So, while it’s been a huge win for searchers, it’s posed challenges to

SEO professionals.

3. “Voice search rendered keywords useless.”

We’ve Become Long-Winded

WHY KEYWORDS ARE STILL SO VERY IMPORTANT FOR SEO