- PRODUCT CATEGORY & SUB-CATEGORY
PAGES
Product category and sub-category page optimization provide
fantastic SEO opportunities.
In the buying cycle, these pages most frequently serve those who
are in the shopping phase. That means those visitors have a good
idea of what they want but are looking to learn more about the
options available to them.
The goal of the page is to give the visitor access to those options,
which are usually the actual product detail pages themselves.
For the most part, the product category pages are nothing more
than pass-through pages. Visitors may revisit the page frequently,
but only so you can pass them through to the products.
On an SEO level, these pages are an optimization gold mine. The
keywords that these pages cover are generally not so broad that
they lose all value, but not so specific that they lose all search
volume. Consider them the SEO sweet spot.
These pages do, however, present something of a problem.
Pages need content in order to be optimized, but visitors on these
pages don’t want content, they just want to see the products. At
least that’s what many believe. I, on the other hand, don’t subscribe
to this theory.
9 ESSENTIAL TYPES OF WEBPAGES EVERY SEO PRO NEEDS TO KNOW