- PRODUCT DETAIL PAGES
When a visitor is in the shop phase of the sales cycle, they will visit
a lot of product detail pages.
When they move on to the buy phase, that means they have
gathered enough information to know fairly precisely what they
want.
Now they are just looking at the fine details and deciding which
version of the product they want and who to buy it from.
When it comes to optimizing product pages, keyword research
almost becomes irrelevant. That’s because there are so many
variables that it’s impossible to focus the content of these pages on
every potential variable in any traditional way.
But, as odd as that sounds, that actually makes optimization
of these pages that much easier. And it has less to do with the
keywords and more about the construction of the page’s content.
As with any page, you want to optimize the tags: title, description,
alt, headings, etc. But where most other pages require a custom
approach, product pages can easily be optimized en masse by
using dynamic keyword insertion.
You can also write boilerplate content that can be used for all
products of a specific category. Just insert the product name in the
appropriate place (though unique content here is always preferred).
9 ESSENTIAL TYPES OF WEBPAGES EVERY SEO PRO NEEDS TO KNOW