If you wanted to rank well in this era, the trick was pretty much just
repeating your keywords enough times throughout your webpages
and meta tags.
Want to outrank a page that uses a keyword 100 times? Then you’d
use the keyword 200 times!
Today, we call this practice spamming.
Here are some highlights:
This included optimizing for factors such as:Making sure the content was good and relevant.
There was enough text.
Your HTML tags were accurate.
You had internal links and outbound links.20 YEARS OF SEO: A BRIEF HISTORY OF SEARCH ENGINE OPTIMIZATION