Announced in October 2015, RankBrain was initially used to try to
interpret the 15% of searches that Google has never seen before,
based on the words or phrases the user has entered.
Since that time, Google has expanded RankBrain to run on every
search.
While RankBrain impacts ranking, it isn’t a ranking factor in the
traditional sense, where you get rewarded with better rankings for
doing x, y, and z.
These advances in technology mean more exciting times are ahead
for those who do SEO.
And there’s much more coming soon in the world of
intelligent search.Voice searches are increasing.
Visual search has gotten insanely good
Users (and brands) are increasingly adopting chatbots
and using personal assistants (e.g., Apple’s Siri, Amazon’s
Alexa, and Microsoft’s Cortana).20 YEARS OF SEO: A BRIEF HISTORY OF SEARCH ENGINE OPTIMIZATION