They also identified six need states which Search Engine Journal’s
Roger Monti wrote about in a much more intensive manner last
year: Google: 6 Need States Influence Search Behavior.
Those states are meant to describe the ways that
consumer needs influence search behavior and are as
follows:Surprise Me.
Help Me.
Reassure Me.
Educate Me.
Impress Me.
Thrill Me.WHY DO PEOPLE VISIT WEBSITES TODAYAvinash Kaushik also published what he defined as the
See-Think-Do framework.