Frame 01-02

(Joyce) #1
PRODUCTION – In the early 2000s, retail-
ers like H&M and Zara globalized, reinforc-
ing the direction in which the industry was
already heading – towards fast fashion, where
polyester reigns supreme. Today, nearly two
decades later, we’ve become far more aware
that grabbing a €5 shirt from the rack prob-
ably isn’t planet-friendly and that we’re on
the precipice of another shift: one that aims
for sustainable solutions while acknowledging
the inevitability of technology’s impact on the
entire sector.

Spearheaded by Clement Balavoine and Janis Sne, New York City’s Neuro
Studio is a digital fashion house and creative agency. Neuro makes exclu-
sive items from its Solventus 2019 collection, but only after receiving
a customer’s order. The result is a zero-waste system. To showcase its
3D-printed and laser-cut garments, Neuro Studio organized a VR campaign
that included a runway and showroom, plus an AR fitting room for real-
time customization and tailoring.
neuro-studio.com

The DIGITAL


SHOWROOM


tackles


overconsumption


16 OBJECTS

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