Fortunately, sustainability and technology can
work hand in hand. Every digital project has the
potential to alleviate the fast-fashion crisis – by
reducing hours of labour, shortening production
time, promoting transparency and maximizing
the possibility of customization. Among the cou-
turiers of tomorrow are 3D scanners that can
map bodily dimensions and calculate a client’s
range of mobility. Retailers eager to be at the
forefront of change need to evolve with their
shops and showrooms. Do look at this evolution
as a positive transition, though, because digital
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technology can activate a space, physically and
emotionally, and immerse visitors in a way that
would be otherwise impossible.
A common argument among the doubtful
is that the tactile and visual experience of shop-
ping will be lost if brick-and-mortar stores are
forced to compete with digitization in the fash-
ion industry. Nonetheless, both AR and VR have
proved their worth in communicating sartorial
artisanship and conjuring retail experiences in
line with scenes from The Jetsons. – LGM
17