Frame 07-08

merce. Baccarat Hotel is exemplary of this approach. The namesake hospitality venture of the French crystal glassware brand open ...

blending product tactility with memory- making travel. And for a homeware brand known for its design aesthetic, it’s an easily t ...

VIPP, COPENHAGEN The Danish home brand has opened a series of ‘one-room hotels’ in recent years, offering guest the ultimate try ...

For AARON RICHTER, translating fitness brand Equinox into a hospitality context is about knowing when to flex and when to hold. ...

FRAME LAB 143 ...

‘We have liquor in the rooms and we have chocolate cake on the menu’ THE FIRST NAME in high-end fitness, Equinox has become the ...

How does the hotel interface with existing Equinox members in the city? I believe that one of the most important aspects for us ...

Intersect embodies Lexus’s adherence to the Japanese term omotenashi: ‘an unsurpassed commitment to exceptional hospitality’. Da ...

Against the backdrop of the sharing and experience economies, Lexus adds a restaurant for fine dining to its growing portfolio o ...

Da vid (^) Jo se ph For those working with complex concepts or selling luxury goods, food can serve as the equivalent of a gatew ...

Da vid Jo se ph like a guest in our home” and uses Intersect and the Danny Meyer [founder and CEO of Union Square Hospitality Gr ...

New York-based Gachot Studios designed the interior of luxury products brand Shinola's first hotel. Ni co le Fr an ze n 150 ...

For Shinola, branching into the hotel field is a way to enlarge its commitment to Detroit’s local community – and to expand into ...

The Shinola Hotel provided the perfect vehicle to make sense of the brand’s shift into the homeware sector. 152 HOSPITALITY ...

BACK IN 2017 – in an article featured in Frame 118, to be specific – we honed in on intense localization in hospitality. A new b ...

154 HOSPITALITY ...

divided, with contradictory headlines such as ‘How Shinola Went From Shoe Polish to the Coolest Brand in America’ (adweek.com) a ...

ERGON HOUSE, ATH EN S Rather than offering room service, Greek deli brand Ergon Foods installed a marketplace in its hotel’s gro ...

After having long been central to the success of any great hotel, food and drink brands are now setting up on their own. Food fo ...

FAUCHON L’HÔTEL, PARIS French delicatessen brand Fauchon was careful to translate only select elements of its visual identity in ...