Malcolm Gladwell

Malcolm Gladwell’s first book, The Tipping Point, created a

sensation: It contained original thinking with huge practical

applications. He followed that book with others that were equally

creative, and just as successful.

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“Little things can make a big difference.” “Trust your gut and follow your instincts.”
“Success usually comes down to hard work and learning from what other people have
already done.”
These familiar sayings are a lot more than just words to Malcolm Gladwell. He has
written a number of internationally bestselling books that use science and statistics to
prove why such simple sayings are true.
Gladwell, who was born in England but raised in Canada, has been a newspaper and
magazine writer for many years, but his books have made him famous.
His first book, The Tipping Point, demonstrates how small ideas and trends can build up
into a huge force. A catchy idea that gets out at the right time to well-connected people
can literally change the world. Using concrete examples, he shows how some products
and brands get to be famous, seemingly overnight, and how we can use this same method
to make important social issues into the topics everyone is talking about.
In his second book, Blink, Gladwell writes about our minds, and about how quickly our
subconscious is able make good decisions. In other words, our so-called “gut instincts”
(the thoughts and emotions we have without consciously thinking about them) are usually