100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

100 Great Business Ideas Jeremy Kourdi 100 Great Business Ideas from leading companies around the world Jeremy Kourdi //Know how ...

GREAT BUSINESS IDEAS FROM LEADING COMPANIES AROUND THE WORLD Jeremy Kourdi 100 111175-100 GI-Prelims.indd i 1/5/09 10:37: ...

Copyright © 2009 Jeremy Kourdi First published in 2008. This edition published in 2009 by Marshall Cavendish Editions An imprint ...

100 GREAT BUSINESS IDEAS • iii ...

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Introduction Acknowledgments vi 1 Building customer trust and loyalty The ideas 2 Scenario planning 3 Making your employees pro ...

vi • 100 GREAT BUSINESS IDEAS 92 The leadership pipeline 208 93 Hardball 210 94 Web presence 212 95 Viral marketing 215 96 Coach ...

100 GREAT BUSINESS IDEAS • 1 This is a book about some of the best ideas used in business. Some are simple—sometimes almost emba ...

2 • 100 GREAT BUSINESS IDEAS decisions are a blend of rigorous analysis and intuition. Clearly, sometimes one aspect is more imp ...

100 GREAT BUSINESS IDEAS • 3 Both selling and infl uencing suffer from the similar misconception that success requires you to ag ...

4 • 100 GREAT BUSINESS IDEAS Signifi cantly, Harley-Davidson ensures customers receive benefi ts they value. The result is that ...

100 GREAT BUSINESS IDEAS • 5 Scenario planning enables organizations to rehearse the future, to walk the battlefi eld before bat ...

6 • 100 GREAT BUSINESS IDEAS second place in the industry’s profi tability league table. It knew which governments to lobby, how ...

100 GREAT BUSINESS IDEAS • 7 A company with a positive self-image and sense of pride will be more unifi ed and effi cient, with ...

8 • 100 GREAT BUSINESS IDEAS As TNS illustrates, simple and positive gestures can achieve impressive results in terms of employe ...

100 GREAT BUSINESS IDEAS • 9 Seamlessly gathered information can be used to save costs, to provide a tailor-made service to indi ...

10 • 100 GREAT BUSINESS IDEAS lead. For example, Apple’s iTunes and iStore have done for music retailing what Amazon did for boo ...

100 GREAT BUSINESS IDEAS • 11 Coworkers find socializing, teamworking, and associated activities (such as innovating, collaborat ...

12 • 100 GREAT BUSINESS IDEAS of collective management such as communication, initiative, and fl exibility, and it has enabled a ...

100 GREAT BUSINESS IDEAS • 13 Given that billions of dollars are invested each year in IT software and hardware, we might expect ...