100 GREAT BUSINESS IDEAS • 37A deep-dive process is a focused, team approach to developing
solutions to specifi c p roble m s or c h a l le n ge s. It i s i nt e nde d to h a r ne ss
the ideas of everyone in a team in a creative, stimulating, focused,
energetic, fun, and useful way.
The idea
A deep dive is a combination of brainstorming and prototyping
(where an initial potential solution is explored and developed). This
is an approach that anyone leading a change initiative can use to
identify actions that can move a business forward. A deep dive can
be completed in an hour, a day, or a week.
The main stages in the deep-dive process are:
- Building a varied team.
- Defi ning the design challenge.
- Visiting experts.
- Sharing ideas.
- Brainstorming and voting.
- Developing a fast prototype.
- Testing and refi ning the prototype.
- Focusing on the prototype and producing a fi nal solution.