148 101 Activities for Teaching Creativity and Problem Solving
•Whlitaenotep tmark vaehy eyht- Ask them to select the best combinations and transform them into marketable
ideas. - Tell them to write down any ideas on Post-it®Notes (one idea per note) and place
them on flip charts for evaluation.
Debrief/Discussion
This exercise may be a little too structured and complicated for some. Doing it as a group
should help since participants can help each other. Another negative feature is that it
relies on related stimuli so that many ideas may not be unique (unless there are creative
participants who can make them so). On the other hand, its very structure and relatively
systematic approach to combining stimuli provide it with the potential for fairly large
quantities of ideas. One area in which this exercise might prove to be especially valuable
would be during market research.
Also consider having participants debrief using the following questions:- What was most helpful about this exercise?
- What was most challenging?
- What can we apply?
- How would you rate the value of this exercise to helping us with this issue?
- Will this exercise be helpful in the future for other sessions?
- What did you learn?
- What will we be able to use from this exercise?
- What ideas were generated, and which ones were most interesting?
06 VG 119-166b 10/5/04 5:03 PM Page 148